This typeface is meant to be a twenty-first century representation combining two older styles, those being Fraktur, and the latter Baskerville lettering.
This is an attempt of a film poster in the style of Saul Bass.
During his career Saul Bass became synonymous the use with striking colours, and silhouettes for his innovative film title sequences, and posters.
These features show that the Bauhaus School, and the French impressionist artist Henri Matisse (see fig 1,) had an influence in his creative process. Thus these, and Saul Bass would continue to inspire future generations of graphic designers such as Ty Mattson, which can be seen his poster designed for the T.V. Series Dexter (see fig 2). This shows a strong a inspiration drawn from the former. This while a simplistic style which is in turn eye catching and effective, will continued to be use just for these qualities.
Old fashioned News media are to learning to survive in a century just seventeen years in, and they are having to adapt quickly, because the twenty first century generation are not prepared to wait until tomorrow or even tonight for news and information.
With the growth in modern technology, why should they?
The tech savvy public have learnt, they can cherry pick what information they receive, from whom they receive, and when they receive it. If any media outlet cannot grasp this then they will not survive. Many might say this would be a good thing, as the established media players can be seen as biased, But without them the public are in danger of governments controlling the information available, or that gossip from social websites being seen as news.
Thanks to the emergence of the smart phone the News aware section of the population have understood that they, by becoming “Citizen Journalists” can now contribute to the collection, and dissemination of stories. Either locally, or nationally, major media organisations with a need to survive, have willingly adapted to this form of technological convergence in the twenty first century.
The products of Graphic Design can be seen all around us, but what is Graphic Design?
Every day our senses are bombarded with images, whether they are posters, road signs, book or album covers, or a Company’s logo. Graphic Design could said to be the creation of an image, which can inform an audience.
These works can consist of images, words including typography, and colour, each carefully chosen to advance their client, or message. One of the most prevalent in the modern world can be considered to be the big M logo of MacDonalds .This is bright, and simple, yet people across the world recognise the company which it represents. The Golden Arches with which we are familiar first came about in 1961, and while the have been updated and modified, still remain recognisable
Another form of Graphic Design can be seen in the posters which are a part of our everyday lives. In the late 1920s John Gilroy began illustrating what was to become a series of iconic posters for Guinness, these were bright, humorous, and very successful. These posters were to become so popular, that they were almost seen as pieces of art in their own right.
Some design can be so ubiquitous, as to become almost invisible. In the 1960s the British Government decided to standardise the nation’s road signage, this lead them to ask Jock Kinneir, and Margaret Calvert to come up with a universal system for Britain’s roads. These designs consist of strong colours, and simple typography, making them easy for the country’s drivers to use, and understand. The originals have been so well designed, that over the years they have need little improvement, if any.
Examples of good Graphic Design are all around us, informing, entertaining, and persuading. The best images can become timeless, but how many of us really appreciate, or think about them. I know until recently, I certainly didn’t.
fig 3 British give way road sign.
fig 3 British give way road sign .
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